Undefeated IT madman -Jobs â…
8 Oct
Facing the great success, young Jobs inevitably a bit smug, he stubbornly adhere to the closed business philosophy in the apple company, coupled with other electronic company strong impact, quot; applequot; competitiveness greatly reduced after sustained selling market 8 years, Macintosh which was just born 18 months sales also not hopeful. Jobs Macintosh original design intention is to replace IBM in the personal computer market leading position, so take a closed design structure, all of the peripherals by apple independent development, supporting software does not follow to go up, which largely contributed to Macintosh not good sales..
In 1983, Jobs phase of the Pepsi President– Scully, he has outstanding management talent. importuning for 4 months, Scully is still shilly-shally, finally, Jobs asked him: quot;you want selling soda spend the rest of your life, or like to have a chance to change the world?quot;
This error become the beginning that Jobs defeated in Mai City .but push it into the abyss is his allies, apple CEO John Scully.
Jobs never dreamed that after two years, it is that allies that repeatedly invited directly lead his left, their contradictions began on the development direction of the company ‘s different views. Scully From traditional industries, he put the cost control as the top priority, and the burgeoning IT industry requires high research and development costs, Apple II development cost is $500000, the Macintosh has high amounts to eighty million dollars.
One is the high development costs, another is the downturn in sales situation, the company deficits in the amazing growth. Jobsrsquo; technical mania, lead the company into a completely technology and enterprise culture innovation, ignoring the cost and user needs. Scully is impatient, apple decided to reform the existing organizational structure, young Jobs has insisted to himself, do not accept Scully claims, the relationship between two people a sudden turn for the worse.
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